As the 2nd biggest self-serve ads buying platform (after Google), the ad buyers called Facebook Ads Manager the “most frustrating” platform, “by far.”
Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.
The Cambridge Analytica scandal caused Facebook to add some new items to its data policies. Now, apps trying to use its Platform API must undergo review.
Facebook will be rolling out an updated to its mobile app that changes the way the navigation bar is configured. Users will see new, personalized shortcuts based on which sections of Facebook they use the most.