81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will consist of video by 2021. Ad buyers have increased the use … Read More
Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.
Facebook will be rolling out an updated to its mobile app that changes the way the navigation bar is configured. Users will see new, personalized shortcuts based on which sections of Facebook they use the most.
Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.
Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month, May 2018, they received less than 4 million. This is a staggering drop, and indicative … Read More