The users surveyed almost unanimously bemoaned the platform’s “inconsistency,” and the outage on Monday, which began around 12:00PM E.D.T was a stark reminder of the problems plaguing ads manager. As the 2nd biggest self-serve ads buying platform (after Google), the ad buyers that Digiday polled called Facebook Ads Manager the “most frustrating” platform, “by far.”
We’ve had our own issues with the seemingly arbitrary method of approving or denying which ads are accepted. Once, we boosted a post from one of our clients about the efficacy of medical marijuana edibles for people who suffer from fibromyalgia. It was up and running smoothly for a couple of days when the app suggested we optimize our audience targeting. When we accepted the suggested and republished the ad, it was rejected for violating Facebook’s policy against promoting drug use.
— Brian (@BYoungMedia) October 29, 2018
John is a writer with an interest in healthcare and SEO. In his spare time, he enjoys basketball and memes and spending time with his family.