Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Digital Marketing: Expectations vs. Reality

We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:


7 Social Media Tools You Need To Try

Managing your social media accounts has never been more confusing. How do you keep track of all of your accounts across a wide variety of platforms?


Influencer Marketing: 4 Simple Steps to Get Started

We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.


7 Crucial Metrics Every Digital Marketer Should Be Measuring

One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.


10 Common Social Media Mistakes

Social media is where it’s at, right? And as a marketer, you need to be active in the social space. But what if you have no idea what you’re doing?


How To Become A Pro At Link Building

Investing in SEO puts your website at the forefront of the Internet so that you can have more visitors, generate more leads, and skyrocket your sales. But how can you craft a solid SEO strategy? Link building.


5 Reasons To Focus On Content Marketing

Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.


How To Get People To Actually Open Your Marketing Emails

Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More


Top Tips For Re-Branding Successfully

Thinking about doing a rebrand? Here are the most important things to consider before moving forward.


Direct vs. Programmatic: A Breakdown of Media Buying

It’s good to know the difference, and the right agency can help you with both.


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