We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.
Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More
Thinking about doing a rebrand? Here are the most important things to consider before moving forward.
It’s good to know the difference, and the right agency can help you with both.