Paid advertising is the quickest way to bring exposure and awareness to your business. It is a critical component of every effective marketing strategy, and it should be top-of-mind for every marketer, agency, and business owner. Facebook and Instagram (along with Youtube) are the two social media channels that receive most of the industry’s focus. They reach over 3 billion … Read More
Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.
Whether you are a business, an influencer, an artist, or a creator, you should seriously consider building a Facebook Page that shows your brand to the world.
From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.
81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will consist of video by 2021. Ad buyers have increased the use … Read More
We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:
We caught up with one woman who is taking the social media marketing world by storm to get her insight into what the industry might be lacking – and what she’s doing about it.
