From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.
We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.
Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, … Read More
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.