Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Will Advertising Ever Rule The World?

From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.


Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers

81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will consist of video by 2021. Ad buyers have increased the use … Read More


Digital Marketing: Expectations vs. Reality

We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:


7 Social Media Tools You Need To Try

Managing your social media accounts has never been more confusing. How do you keep track of all of your accounts across a wide variety of platforms?


Marketing Voices: An Interview With SocialChimp’s Colleen O’Flynn

We caught up with one woman who is taking the social media marketing world by storm to get her insight into what the industry might be lacking – and what she’s doing about it.


Influencer Marketing: 4 Simple Steps to Get Started

We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.


How Gen Z is Changing Demographic Targeting

Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, … Read More


7 Crucial Metrics Every Digital Marketer Should Be Measuring

One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.


10 Common Social Media Mistakes

Social media is where it’s at, right? And as a marketer, you need to be active in the social space. But what if you have no idea what you’re doing?


How To Become A Pro At Link Building

Investing in SEO puts your website at the forefront of the Internet so that you can have more visitors, generate more leads, and skyrocket your sales. But how can you craft a solid SEO strategy? Link building.


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