Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
For quite some time, television was the most popular and most effective place for advertisers to spend their dollars. After all, the first website wasn’t even created until 1991. It seems like only recently the internet has become the leading place for people to get information – and get served ads.
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.
Had a busy week? We’ve all been there. Here are the top stories you missed, all in one place. Check Out The Upcoming Changes To AdWords Digital Insights Blog Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically. Keep reading… Pinterest’s video ads are getting bigger, but they’re … Read More