Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Will Advertising Ever Rule The World?

From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.


Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers

81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will consist of video by 2021. Ad buyers have increased the use … Read More


Marketing Voices: An Interview With SocialChimp’s Colleen O’Flynn

We caught up with one woman who is taking the social media marketing world by storm to get her insight into what the industry might be lacking – and what she’s doing about it.


How Gen Z is Changing Demographic Targeting

Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, … Read More


How to Find and Learn From Your Competitor’s Ads

Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.


Mobile Web Magazine Audiences are up 17%

The way people consume information has been rapidly changing over the last years. Print media like magazines, books, and newspapers have been drastically affected by the digitalization of our world.


DoubleClick for Publishers Rebranded as Google Ad Manager

Google is sunsetting the AdWords & DoubleClick brands in a major rebranding aimed at simplification: They will now be known as Google Ads, Google Marketing Platform, and Google Ad Manager.


Some Amazon Prime Day Finds Perfect for Digital Marketers

Amazon Prime Day starts July 16, 2018, at 3:00 PM Eastern Daylight Time. We’ve got you covered some perfect items for digital marketers.


Facebook Requiring Disclosure on All Brands’ Ads, Not Just Political Ads

Facebook’s new transparency initiative, which originally targeted only political advertising on the platform, is now forcing disclosures on all ads.


The Lowdown on Facebook’s New Political Ad Requirements

Facebook has been in the news a lot lately, and not always for the right reasons.


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