The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server.
Facebook is removing over 5,000 targeting options to help prevent misuse, including the ability to exclude audiences that relate to attributes such as ethnicity or religion.
Welcome back to Digital Insights, your go-to resource for everything going on in the digital marketing atmosphere. Here’s everything you may have missed this week.
The Cambridge Analytica scandal caused Facebook to add some new items to its data policies. Now, apps trying to use its Platform API must undergo review.
Facebook will be rolling out an updated to its mobile app that changes the way the navigation bar is configured. Users will see new, personalized shortcuts based on which sections of Facebook they use the most.
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
With its recent purchase of AppNexus and Time Warner, AT&T is looking to compete with Silicon Valley giants Facebook and Google for ad revenue.
The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.