Google and Facebook are not suffering from the push back from big publishers. Vincent Letang, executive VP of global market intelligence for Magna told the Wall Street Journal that they originally projected a 5.2% growth in global ad revenue, but now they’re saying it could jump as high as 6.4% (to $551 billion) this year. Turns out, small business are taking the lead on ad spend.
Lauren is the Editor-in-Chief of Digital Insights Journal, as well as Editor-in-Chief of Morethanglam.com. She works as a Manager of Digital Strategy and Planning for 301 Digital Media, all while having an unhealthy obsession with potato chips, good wine, and Drake.