Welcome back to Digital Insights, your go-to resource for everything going on in the digital marketing atmosphere. Here’s everything you may have missed this week.
This last June 28th, Facebook implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.
As reported in a recent Nielsen study, 82% of chief marketing officers expect to increase their spending on digital media in the next year, but only 30% plan to increase the amount they allocate for ad buys in traditional media. It seems like digital is taking the lead, right?
The company has teamed up with dating-app-turned-lifestyle-
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.
As the premiere space for uploading video content, YouTube is one of the most visited websites in the entire world. But are the millions of views some content creators get all unique?
Brands that dedicate 15% or more of their media budgets to out-of-home (OOH) advertising had a 24% increase in brand trust and 106% increase in perception of brand quality, according to a new study by Rapport.
Lauren is the Editor-in-Chief of Digital Insights Journal, as well as Editor-in-Chief of Morethanglam.com. She works as a Manager of Digital Strategy and Planning for 301 Digital Media, all while having an unhealthy obsession with potato chips, good wine, and Drake.