Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Should You Be Using Twitter Ads For Your Business?

Paid advertising is the quickest way to bring exposure and awareness to your business. It is a critical component of every effective marketing strategy, and it should be top-of-mind for every marketer, agency, and business owner. Facebook and Instagram (along with Youtube) are the two social media channels that receive most of the industry’s focus. They reach over 3 billion … Read More


What Ad Buyers Are Saying About Facebook Ads Manager

As the 2nd biggest self-serve ads buying platform (after Google), the ad buyers called Facebook Ads Manager the “most frustrating” platform, “by far.”


Digital Marketing: Expectations vs. Reality

We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:


5 Reasons To Focus On Content Marketing

Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.


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