Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Direct vs. Programmatic: A Breakdown of Media Buying

It’s good to know the difference, and the right agency can help you with both.


ICYMI: How to Find and Learn From Your Competitor’s Ads, CMOs Think Digital Marketing Is More Effective Than Ever, & Traditional methods of personalization don’t work for millennials and Gen Z

Welcome back to Digital Insights, your go-to resource for everything going on in the digital marketing atmosphere. Here’s everything you may have missed this week.


How to Find and Learn From Your Competitor’s Ads

Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.


Mobile Web Magazine Audiences are up 17%

The way people consume information has been rapidly changing over the last years. Print media like magazines, books, and newspapers have been drastically affected by the digitalization of our world.


Check Out Snapchat’s New Ads Manager

With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.


Hearst UK Introduced a New Metric to Marketers

While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.


Telecom Giants Looking to Compete With Silicon Valley for Ad Dollars

With its recent purchase of AppNexus and Time Warner, AT&T is looking to compete with Silicon Valley giants Facebook and Google for ad revenue.


Facebook’s Turn From News Is Really Hurting Publishers

Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month, May 2018, they received less than 4 million. This is a staggering drop, and indicative … Read More


The Global Ad-Spending Forecast is Increasing Thanks to Google & Facebook

The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.


Why Your Relevance Score on Facebook Matters

Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.


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