A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
For quite some time, television was the most popular and most effective place for advertisers to spend their dollars. After all, the first website wasn’t even created until 1991. It seems like only recently the internet has become the leading place for people to get information – and get served ads.
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
Had a busy week? We’ve all been there. Here are the top stories you missed, all in one place. Check Out The Upcoming Changes To AdWords Digital Insights Blog Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically. Keep reading… Pinterest’s video ads are getting bigger, but they’re … Read More
Hulu and YouTube have both been building their audiences for live television over the past year, with around 450,000 and 300,000 subscribers respectively. As they look to scale these audiences, it’s anticipated that both Hulu and YouTube will begin selling ads on their live TV packages. You may have noticed YouTube TV’s logo all over last year’s Major League Baseball … Read More
Chrome’s new built-in ad blocker is set to go live February 15, 2018. Should publishers be concerned? The short answer is: yes and no. The ad blocker will realistically only block one percent of all ads, with a focus on detecting ads that go against Coalition for Better Ads guidelines. When Google sees that a site features ads that go against … Read More
