Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

The Global Ad-Spending Forecast is Increasing Thanks to Google & Facebook

The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.


Facebook Testing “Subscription Groups” Allowing Admins to Monetize Groups

Facebook has begun testing “Subscription Groups” that will allow creators to charge for exclusive content.


Instagram Debuts IGTV App for Long-Form Vertical Video

As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.


Why Snapchat Discover Publishers Are Looking Beyond Snapchat

Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.


LinkedIn Launches Sponsored Content Carousel Ads

Carousel Ads Come to LinkedIn: LinkedIn has begun rolling out a new Sponsored Content carousel ad format, designed to show up to 10 customized, swipeable cards and similar to the carousel ads popularised on Facebook and Instagram.


Why Your Relevance Score on Facebook Matters

Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.


How to Prioritize Brand Safety on Facebook

A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line. 



ShadowBan: How To Avoid Reduced Visibility On Instagram

Do you suspect you’re a shadowban victim on Instagram? Here’s how to run a quick check and set it right. Starting with three signs that could point to a shadowban on Instagram…


ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏

We’ve rounded up everything you may have missed this week.


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