Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Check Out Snapchat’s New Ads Manager

With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.

Hearst UK Introduced a New Metric to Marketers

While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.

Telecom Giants Looking to Compete With Silicon Valley for Ad Dollars

With its recent purchase of AppNexus and Time Warner, AT&T is looking to compete with Silicon Valley giants Facebook and Google for ad revenue.

Some Amazon Prime Day Finds Perfect for Digital Marketers

Amazon Prime Day starts July 16, 2018, at 3:00 PM Eastern Daylight Time. We’ve got you covered some perfect items for digital marketers.

Which Social Media Platform Should You Be Using For Your Business?

Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.

Why You Should Start Doing Email Resend Campaigns

But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?

Personal Info Database With 340 Million Records Leaked By Exactis

This leak is part of a trend of databases full of consumer information being made available on the internet for anyone who knows how to look it. 

Facebook Requiring Disclosure on All Brands’ Ads, Not Just Political Ads

Facebook’s new transparency initiative, which originally targeted only political advertising on the platform, is now forcing disclosures on all ads.

The Lowdown on Facebook’s New Political Ad Requirements

Facebook has been in the news a lot lately, and not always for the right reasons.

Facebook’s Turn From News Is Really Hurting Publishers

Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month, May 2018, they received less than 4 million. This is a staggering drop, and indicative … Read More

digital insights logo
Digital Insights Logo