With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
With its recent purchase of AppNexus and Time Warner, AT&T is looking to compete with Silicon Valley giants Facebook and Google for ad revenue.
Amazon Prime Day starts July 16, 2018, at 3:00 PM Eastern Daylight Time. We’ve got you covered some perfect items for digital marketers.
But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?
Facebook has been in the news a lot lately, and not always for the right reasons.