The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.
As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.
Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
Do you suspect you’re a shadowban victim on Instagram? Here’s how to run a quick check and set it right. Starting with three signs that could point to a shadowban on Instagram…