Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

5 Reasons To Focus On Content Marketing

Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.


How To Get People To Actually Open Your Marketing Emails

Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More


App Timehop Built an Ad Server to Save Itself and Become Profitable Again

The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server. 


Top Tips For Re-Branding Successfully

Thinking about doing a rebrand? Here are the most important things to consider before moving forward.


Direct vs. Programmatic: A Breakdown of Media Buying

It’s good to know the difference, and the right agency can help you with both.


How The Instagram Algorithm Works

If you’re not familiar with Instagram’s complicated algorithm, figuring out what exactly is going on with your posts can be difficult. So how does the Instagram algorithm really work?


Facebook Removing 5,000 Targeting Options to Fight Discriminatory Practices

Facebook is removing over 5,000 targeting options to help prevent misuse, including the ability to exclude audiences that relate to attributes such as ethnicity or religion.


ICYMI: How to Find and Learn From Your Competitor’s Ads, CMOs Think Digital Marketing Is More Effective Than Ever, & Traditional methods of personalization don’t work for millennials and Gen Z

Welcome back to Digital Insights, your go-to resource for everything going on in the digital marketing atmosphere. Here’s everything you may have missed this week.


How to Find and Learn From Your Competitor’s Ads

Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.


The Top 5 Marketing Resources You Should Be Following

Advertisers, brands, and agencies understand the importance of staying up to date with the ever-changing marketing world.


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