We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.
Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, … Read More
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.
Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More
The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server.
Thinking about doing a rebrand? Here are the most important things to consider before moving forward.
It’s good to know the difference, and the right agency can help you with both.