Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, race, and gender as the older generations and probably won’t any time soon. Gen Z also makes up over 44 billion in direct buying power, so sellers must adapt to appeal to them if they wish to succeed.
Lily Sousa is a marketing intern at 301 Digital Media. She lives with her family in Middle Tennessee, where she is an 8th grader. She loves Zelda and drawing.