Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

ICYMI: How to Find and Learn From Your Competitor’s Ads, CMOs Think Digital Marketing Is More Effective Than Ever, & Traditional methods of personalization don’t work for millennials and Gen Z

Welcome back to Digital Insights, your go-to resource for everything going on in the digital marketing atmosphere. Here’s everything you may have missed this week.

YouTube Music and Premium to Compete with Apple Music and Spotify

Google announced today that it will be rolling out two new subscription services, YouTube Premium and YouTube Music, that will go head-to-head with Apple Music and Spotify. This will mean the YouTube Red service, and current subscribers will be grandfathered into the new YouTube Premium service at the current, lower price. The services will be ad-free and allow music to … Read More

AdWords Is Rolling Out Helpful New Features

Google has been slowly rolling out new features on the AdWords interface, and they’re still coming. On Tuesday, in San Jose at SMX West, AdWords Director of Product Management Anthony Chavez revealed some exciting new features to look for in the near future. So what new features does AdWords have to offer? First of all, you’ll soon be able to target … Read More

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