Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Get People To Actually Open Your Marketing Emails

Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More

Top Tips For Re-Branding Successfully

Thinking about doing a rebrand? Here are the most important things to consider before moving forward.

Direct vs. Programmatic: A Breakdown of Media Buying

It’s good to know the difference, and the right agency can help you with both.

How The Instagram Algorithm Works

If you’re not familiar with Instagram’s complicated algorithm, figuring out what exactly is going on with your posts can be difficult. So how does the Instagram algorithm really work?

The Top 5 Marketing Resources You Should Be Following

Advertisers, brands, and agencies understand the importance of staying up to date with the ever-changing marketing world.

Which Social Media Platform Should You Be Using For Your Business?

Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.

Why You Should Start Doing Email Resend Campaigns

But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?

Why Your Relevance Score on Facebook Matters

Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.

ShadowBan: How To Avoid Reduced Visibility On Instagram

Do you suspect you’re a shadowban victim on Instagram? Here’s how to run a quick check and set it right. Starting with three signs that could point to a shadowban on Instagram…

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