Advertisers, brands, and agencies understand the importance of staying up to date with the ever-changing marketing world. However, the Internet has developed into such an endless source of information that it is increasingly difficult to make a clear distinction between high-quality and redundant (or just plain wrong) information. To help you out, we bring you the TOP 5 marketing resources and tools that we love the most!
Buffer is the best example of successful content marketing –even to a fault (if that’s even possible). Buffer is a social media scheduling app, but that is not the area that we think is most useful about it.
Leo Widrich, Buffer’s co-founder, explains that they tried pitching the app to many online publications –only to be consistently denied. If nobody wanted to write about them, he thought, they should write about it themselves.
Four years later, the Buffer Blog is followed religiously by marketers and business owners all around the world. It covers a wide range of topics such as news and trends, tools, case studies, and online marketing. Every article is consistently shared thousands of times and receives hundreds of comments.
Neil Patel is a New York Times Best Selling author and has been recognized by Forbes as one of the top 10 marketers in the United States. He specializes in Search Engine Optimization (SEO) –the organic growth of website visitors via Google. His SEO blog is top-notch, but we recommend two tools that he offers for free on his website.
The first one, Ubersuggest, gives you a list of keyword ideas that you can choose from and try to rank on Google. Ubersuggest keyword tool also offers data such as the volume of searches on specific keywords –so that you know the level of competition around it.
The second tool is called SEO Analyzer. All you have to do is enter the link to your website and it will immediately analyze its SEO and give you a free report. It shows the SEO errors that your website is suffering from –and how to fix them.
Hootsuite is a social media management tool for marketers and businesses and marketing agencies. It allows you to monitor all your social media accounts (Facebook, Instagram, Twitter, YouTube, etc.) from one central place. It also offers the option to schedule posts for later times and creates analytic reports that measure the impact of your campaigns.
Hootsuite facilitates the automatization and efficiency of social media management –saving you money, time, and effort.
Email marketing and MailChimp go together like peanut butter and jelly. MailChimp allows you to automate the communication between you and your email list. It helps you build your brand, connect with your audience, and generate more revenue.
MailChimp has now increased its capabilities by implementing list segmentation based on behavior and previous sales, email sequences, order notifications, abandoned carts, etc.
And the last resource we whole-heartedly believe you should check out is Buzzsumo. It is an incredible tool for marketers in the lookout of what is trending on the Internet. All you have to do is enter a topic or a domain and a list of articles will come up. You can sort them by most shared, see their backlinks, read them, and even find key influencers around them.
For example, if you want to know what’s trending on “content marketing”, this would come up:
Marti writes about digital marketing and entrepreneurship. Find him with coffee and a laptop while traveling back and forth between Barcelona and Charlotte. Connect with him on LinkedIn.