Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

The Lowdown on Facebook’s New Political Ad Requirements

Facebook has been in the news a lot lately, and not always for the right reasons.


Facebook’s Turn From News Is Really Hurting Publishers

Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month, May 2018, they received less than 4 million. This is a staggering drop, and indicative … Read More


Instagram Debuts IGTV App for Long-Form Vertical Video

As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.


Why Snapchat Discover Publishers Are Looking Beyond Snapchat

Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.



How AdWords And AdMob Are Helping App Developers Reach Users

There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?


SEO for Bing: Organic Search Beyond Google

When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.


Check Out The Upcoming Changes To AdWords

Of course, creating and testing ads takes time. With that in mind, Google is introducing a feature to AdWords that they hope will help automate the process. Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically.


You Can Now Turn Existing Instagram Posts Into Ads

Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional¬†sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?


Facebook Replaces 3-Second Video View Standard With New Options

Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?


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