Facebook has been in the news a lot lately, and not always for the right reasons.
As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.
Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.
Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?
Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?