Digital Insights Journal

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Kylie Jenner Snapchat Tweet Costs Snapchat $1 Billion

Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner (@KylieJenner) February 21, 2018 Apparently, a good portion of her 24.5 million followers agreed. Kylie … Read More

Facebook to Verify IDs of Election ad Buyers With Postcards

With special counsel Robert Mueller having handed down charges to 13 Russian nationals working at 3 different companies, the story of Facebook’s role in how the U.S. runs its elections is not going away anytime soon. Especially not with the 2018 midterm congressional elections kicking into gear. The 37-page indictment alleges that the Russians stole American identities, posed as political activists … Read More

How Will Chrome’s New Built-In Ad Blocker Work?

Chrome’s new built-in ad blocker is set to go live February 15, 2018. Should publishers be concerned? The short answer is: yes and no. The ad blocker will realistically only block one percent of all ads, with a focus on detecting ads that go against Coalition for Better Ads guidelines. When Google sees that a site features ads that go against … Read More

Marketing Quotes To Live By

Find inspiration for your next marketing campaign with these quotes from some of the best in the field. Execution is Key! “Great execution is the ultimate differentiator.” – Margaret Molloy Look outside the box. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban Content, content, … Read More

LinkedIn Is Catching The Eye Of Publishers

Ever since Facebook announced their plan to de-prioritize publishers, those in the field are looking to other platforms to rely on. LinkedIn is primarily known as a social platform for business professionals to connect, but lately publishers have shown interest in promoting content and utilizing it from a marketing standpoint as well. News sites in the UK such as The … Read More

Behind The Scenes of M&M’s Superbowl Commercial Featuring Danny DeVito

The Superbowl is notorious for having the best – and weirdest – commercials aired throughout the program. After all, there are tens of millions of people watching, which is a dream for TV advertisers. Brands are pressured to step up their game each year, fully utilizing the rumored $5 million plus price tag for a 30-second spot they have to … Read More

Unlike Facebook, Snapchat is Making Moves to Court Publishers

With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships, whose role will include managing Discover publishers day by day. In the email, Su writes: … Read More

5 Types of Engagement Posts to Avoid

With the new changes to Facebook, some business owners may be wondering… What is engagement bait and am I guilty of doing it? Facebook defines engagement bait as “a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed.” – Facebook’s Newsfeed Guidelines … Read More

The $5 Marketing Plan

It’s important to remember that social media marketing has, if nothing else, democratized access to advertising. Anyone can create and deploy an advertising campaign, without regard to the size of marketing budget or level of marketing expertise. From a $5 budget to a $5,000,000 budget and beyond, a successful marketing campaign is within reach. To start, we created a Facebook … Read More