Digital Insights Journal

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Hulu And YouTube Will Start Selling Ads In Their Live TV Services

Hulu and YouTube have both been building their audiences for live television over the past year, with around 450,000 and 300,000 subscribers respectively. As they look to scale these audiences, it’s anticipated that both Hulu and YouTube will begin selling ads on their live TV packages. You may have noticed YouTube TV’s logo all over last year’s Major League Baseball … Read More

Latent Semantic Indexing & Building Links – Diving Deeper Into SEO

So you’ve read our piece on SEO Basics, about how Search Engine Optimization (SEO) is so important, and you’ve started implementing some of the suggestions in your own work. That’s great. So let’s take a deeper look at some SEO principles you can use to make your site rank even higher, starting with Latent Semantic Indexing (LSI). What is Latent … Read More

Search Engine Optimization (SEO) Basics

So you have a website. That’s awesome, right? Whether you selling a product, or you’ve got a blog about your life’s passion, whatever it is, you need people to see. It’s very much like the old cliche about a tree falling in a forest only nobody hears it. If nobody is looking at your website, it may as well not … Read More

How To Tell If Cambridge Analytica Used Your Facebook Data

Facebook’s Cambridge Analytica scandal continues to dominate the news week, as Facebook CEO Mark Zuckerberg testified before a joint session of the Senate Commerce and Judiciary Committees on Tuesday, and then before the House Energy and Commerce Committee on Wednesday. In addition to unleashing a torrent of Zuckerberg Memes and leading to continued hand-wringing about how Facebook lets advertisers use customers’ … Read More

Brands are Showing Their Personality on Twitter

Along with the rise of “woke” brands, we’re seeing a trend recently of brands showing their personality by sharing jokes, roasting competitors, and clapping back at rude posts made by customers and others. Call it Snarky Brand Voice. Wendy’s may be the best-known of the brands in this trend. The Wendy’s Twitter account loves to take shots at rival McDonald’s … Read More

Leaked Facebook Memo Adds to Their Losing Streak

Facebook’s run of bad news continued over the weekend after an internal memo from 2016 was leaked to the internet. The memo, which was written by Andrew “Boz” Bosworth, and entitled “The Ugly,” bluntly argued that growth was Facebook’s goal, and that anything bad that happened as a side-effect, like bullying, users committing suicide, or organizing terrorist attacks, were not … Read More

Facebook Is Taking Away Partner Categories In Audience Targeting Amid Lawsuits

Facebook has been having a rough week. The social network is making moves to protect people’s data – starting with the data advertisers use. Facebook announced Wednesday that it would be ending “Partner Categories”, which allows the use of data provided by third-party companies. This can be problematic because it can sometimes be a loophole through which discrimination against things … Read More

Facebook Will No Longer Estimate Your Audience Reach For Custom Audiences

Facebook is removing the audience reach estimates you see while creating a custom audience. After a week full of scrutiny on the way Facebook uses people’s information, they’re making some major changes to the way publishers and advertisers can create audiences. But for now, the changes are only seen at the custom audience level. The research team from Northeastern University … Read More

Instagram Hears Your Complaints, Prioritizes New Content in Feed

Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your Instagram feed—with your feedback top of mind! We want to start talking more about what … Read More

Facebook’s Rough Week Continues as #DeleteFacebook is Trending

First there was fake news, state-sponsored Russian trolls, and now #DeleteFacebook is trending. The chaos started over the weekend when the NY Times published a piece about Cambridge Analytica, a firm used by both the Trump Campaign and the Brexit Leave Campaign in 2016. Whistleblowers from within the company claim that the firm harvested data from more than 50 million … Read More