Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Build A Facebook Page In 2018

Whether you are a business, an influencer, an artist, or a creator, you should seriously consider building a Facebook Page that shows your brand to the world.


Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers

81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will consist of video by 2021. Ad buyers have increased the use … Read More


7 Social Media Tools You Need To Try

Managing your social media accounts has never been more confusing. How do you keep track of all of your accounts across a wide variety of platforms?


Marketing Voices: An Interview With SocialChimp’s Colleen O’Flynn

We caught up with one woman who is taking the social media marketing world by storm to get her insight into what the industry might be lacking – and what she’s doing about it.


10 Common Social Media Mistakes

Social media is where it’s at, right? And as a marketer, you need to be active in the social space. But what if you have no idea what you’re doing?


How The Instagram Algorithm Works

If you’re not familiar with Instagram’s complicated algorithm, figuring out what exactly is going on with your posts can be difficult. So how does the Instagram algorithm really work?


Which Social Media Platform Should You Be Using For Your Business?

Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.


Facebook’s Turn From News Is Really Hurting Publishers

Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month, May 2018, they received less than 4 million. This is a staggering drop, and indicative … Read More


Facebook Testing “Subscription Groups” Allowing Admins to Monetize Groups

Facebook has begun testing “Subscription Groups” that will allow creators to charge for exclusive content.


Why Snapchat Discover Publishers Are Looking Beyond Snapchat

Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.


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