Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏

We’ve rounded up everything you may have missed this week.

Facebook Is Testing A New Influencer Search Engine For Marketers

The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.

Snapchat Will Now Have Unskippable Six-Second Ads

It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user numbers and reports of lackluster revenue. And in March, the company was forced to lay … Read More

5 Tips to Increase Click-Through Rate on Social Media

When you’re posting on social media, whether it’s to get readers for a great blog post you’ve written, or to get people to buy a quirky t-shirt, or get volunteers to help with a bake sale, the goal of the post is to get people from the network to your website. And while there are lots of ways to measure … Read More

What is Vero, and why is Everyone Suddenly Talking About it?

Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be no ads, and it will eventually move to a subscription model of a few dollars … Read More

The $5 Marketing Plan

It’s important to remember that social media marketing has, if nothing else, democratized access to advertising. Anyone can create and deploy an advertising campaign, without regard to the size of marketing budget or level of marketing expertise. From a $5 budget to a $5,000,000 budget and beyond, a successful marketing campaign is within reach. To start, we created a Facebook … Read More

A Very Brief Introduction to Facebook Advertising

Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There are a lot of reasons that Facebook has been successful in dominating the social media … Read More

How Social Strategy Can Help Grow Your On-site Traffic

If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today, an ever-increasing amount of internet to blogs and websites is coming from social media, so … Read More

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