Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Some Amazon Prime Day Finds Perfect for Digital Marketers

Amazon Prime Day starts July 16, 2018, at 3:00 PM Eastern Daylight Time. We’ve got you covered some perfect items for digital marketers.

Which Social Media Platform Should You Be Using For Your Business?

Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.

The Global Ad-Spending Forecast is Increasing Thanks to Google & Facebook

The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.

How AdWords And AdMob Are Helping App Developers Reach Users

There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?

You Can Now Turn Existing Instagram Posts Into Ads

Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?

Facebook Is Testing A New Influencer Search Engine For Marketers

The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.

What Is The GDPR And How Does It Affect Publishers?

On May 25, the General Data Protection Regulation will go into effect. The culmination of years of negotiations and debate, the GDPR will establish a new set of rules regarding the way companies can collect and use data in the European Union. The idea is to establish a single standard across the EU which will help protect the privacy of consumers … Read More

A Brief History of Digital Marketing

Here’s a fun little exercise: take a second and imagine what life would be like today without the internet. You wouldn’t be reading this, for a start. There’d be no email. No Googling. If you run a business, can you imagine not even having a website to direct customers to? Of course, there’s a good chance you remember a time … Read More

A Very Brief Introduction to Facebook Advertising

Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There are a lot of reasons that Facebook has been successful in dominating the social media … Read More

How to Measure the Success of Your Digital Marketing Campaigns

When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is an abundance of data available for every and all type of campaign. Whatever your objective, … Read More

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