Amazon Prime Day starts July 16, 2018, at 3:00 PM Eastern Daylight Time. We’ve got you covered some perfect items for digital marketers.
The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?
On May 25, the General Data Protection Regulation will go into effect. The culmination of years of negotiations and debate, the GDPR will establish a new set of rules regarding the way companies can collect and use data in the European Union. The idea is to establish a single standard across the EU which will help protect the privacy of consumers … Read More
Here’s a fun little exercise: take a second and imagine what life would be like today without the internet. You wouldn’t be reading this, for a start. There’d be no email. No Googling. If you run a business, can you imagine not even having a website to direct customers to? Of course, there’s a good chance you remember a time … Read More
When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is an abundance of data available for every and all type of campaign. Whatever your objective, … Read More