Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers

81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will consist of video by 2021. Ad buyers have increased the use … Read More

Facebook Replaces 3-Second Video View Standard With New Options

Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?

Snapchat Will Now Have Unskippable Six-Second Ads

It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value.¬†Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user numbers and reports of lackluster revenue. And in March, the company was forced to lay … Read More

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