Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How Gen Z is Changing Demographic Targeting

Generation Z, individuals born between 1995 and 2005, are¬†affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, … Read More

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