Paid advertising is the quickest way to bring exposure and awareness to your business. It is a critical component of every effective marketing strategy, and it should be top-of-mind for every marketer, agency, and business owner. Facebook and Instagram (along with Youtube) are the two social media channels that receive most of the industry’s focus. They reach over 3 billion … Read More
Along with the rise of “woke” brands, we’re seeing a trend recently of brands showing their personality by sharing jokes, roasting competitors, and clapping back at rude posts made by customers and others. Call it Snarky Brand Voice. Wendy’s may be the best-known of the brands in this trend. The Wendy’s Twitter account loves to take shots at rival McDonald’s … Read More
Uproar following probable interference with the 2017 Presidential election has forced social media platforms to reassess some of their policies, Twitter being the most recent. Last week, Twitter released a statement about automation and the use of multiple accounts to try and artificially increase the presence of certain tweets. Not only are they strongly advising against this activity, they are … Read More
Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner (@KylieJenner) February 21, 2018 Apparently, a good portion of her 24.5 million followers agreed. Kylie … Read More
