With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.
Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner (@KylieJenner) February 21, 2018 Apparently, a good portion of her 24.5 million followers agreed. Kylie … Read More
With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships, whose role will include managing Discover publishers day by day. In the email, Su writes: … Read More