Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Check Out Snapchat’s New Ads Manager

With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.

Why Snapchat Discover Publishers Are Looking Beyond Snapchat

Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.

Snapchat Will Now Have Unskippable Six-Second Ads

It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user numbers and reports of lackluster revenue. And in March, the company was forced to lay … Read More

What is Vero, and why is Everyone Suddenly Talking About it?

Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be no ads, and it will eventually move to a subscription model of a few dollars … Read More

Kylie Jenner Snapchat Tweet Costs Snapchat $1 Billion

Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner (@KylieJenner) February 21, 2018 Apparently, a good portion of her 24.5 million followers agreed. Kylie … Read More

Unlike Facebook, Snapchat is Making Moves to Court Publishers

With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships, whose role will include managing Discover publishers day by day. In the email, Su writes: … Read More

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