Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Find The Right Keywords for Your SEO Strategy

Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.


7 Crucial Metrics Every Digital Marketer Should Be Measuring

One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.


SEO for Bing: Organic Search Beyond Google

When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.


Latent Semantic Indexing & Building Links – Diving Deeper Into SEO

So you’ve read our piece on SEO Basics, about how Search Engine Optimization (SEO) is so important, and you’ve started implementing some of the suggestions in your own work. That’s great. So let’s take a deeper look at some SEO principles you can use to make your site rank even higher, starting with Latent Semantic Indexing (LSI). What is Latent … Read More


Search Engine Optimization (SEO) Basics

So you have a website. That’s awesome, right? Whether you selling a product, or you’ve got a blog about your life’s passion, whatever it is, you need people to see. It’s very much like the old cliche about a tree falling in a forest only nobody hears it. If nobody is looking at your website, it may as well not … Read More


Digital Marketing KPIs and Measurement in the Era of Facebook

Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR) helps provide context into relevance and engagement among the audience, and can be especially helpful … Read More


How Social Strategy Can Help Grow Your On-site Traffic

If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today, an ever-increasing amount of internet to blogs and websites is coming from social media, so … Read More


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