Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.
So you have a website. That’s awesome, right? Whether you selling a product, or you’ve got a blog about your life’s passion, whatever it is, you need people to see. It’s very much like the old cliche about a tree falling in a forest only nobody hears it. If nobody is looking at your website, it may as well not … Read More
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR) helps provide context into relevance and engagement among the audience, and can be especially helpful … Read More