Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
In November of last year, Facebook identified a bug in their Page Insights for Organic Reach, in which they were overreporting the number of people reached by a given post organically by not removing duplicate visitors. This bug only affected organic reach insights; paid posts were calculated correctly. Basically, organic posts were counted every time a user refreshed their screen and viewed … Read More
