Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Influencer Marketing: 4 Simple Steps to Get Started

We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.

10 Common Social Media Mistakes

Social media is where it’s at, right? And as a marketer, you need to be active in the social space. But what if you have no idea what you’re doing?

How The Instagram Algorithm Works

If you’re not familiar with Instagram’s complicated algorithm, figuring out what exactly is going on with your posts can be difficult. So how does the Instagram algorithm really work?

Instagram Debuts IGTV App for Long-Form Vertical Video

As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.

ShadowBan: How To Avoid Reduced Visibility On Instagram

Do you suspect you’re a shadowban victim on Instagram? Here’s how to run a quick check and set it right. Starting with three signs that could point to a shadowban on Instagram…

You Can Now Turn Existing Instagram Posts Into Ads

Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?

Facebook Is Testing A New Influencer Search Engine For Marketers

The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.

Instagram Hears Your Complaints, Prioritizes New Content in Feed

Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your Instagram feed—with your feedback top of mind! We want to start talking more about what … Read More

What is Vero, and why is Everyone Suddenly Talking About it?

Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be no ads, and it will eventually move to a subscription model of a few dollars … Read More

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