Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Find The Right Keywords for Your SEO Strategy

Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.

How To Become A Pro At Link Building

Investing in SEO puts your website at the forefront of the Internet so that you can have more visitors, generate more leads, and skyrocket your sales. But how can you craft a solid SEO strategy? Link building.

DoubleClick for Publishers Rebranded as Google Ad Manager

Google is sunsetting the AdWords & DoubleClick brands in a major rebranding aimed at simplification: They will now be known as Google Ads, Google Marketing Platform, and Google Ad Manager.

ICYMI: Upcoming Changes To AdWords 👍🏼, Pinterest’s video ads are getting bigger 📍🖥, How strategic partnerships help accelerate growth 👏🏼, and Have we reached peak smartphone?📈

Had a busy week? We’ve all been there. Here are the top stories you missed, all in one place. Check Out The Upcoming Changes To AdWords Digital Insights Blog Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically. Keep reading… Pinterest’s video ads are getting bigger, but they’re … Read More

Check Out The Upcoming Changes To AdWords

Of course, creating and testing ads takes time. With that in mind, Google is introducing a feature to AdWords that they hope will help automate the process. Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically.

YouTube Music and Premium to Compete with Apple Music and Spotify

Google announced today that it will be rolling out two new subscription services, YouTube Premium and YouTube Music, that will go head-to-head with Apple Music and Spotify. This will mean the YouTube Red service, and current subscribers will be grandfathered into the new YouTube Premium service at the current, lower price. The services will be ad-free and allow music to … Read More

AdWords Is Rolling Out Helpful New Features

Google has been slowly rolling out new features on the AdWords interface, and they’re still coming. On Tuesday, in San Jose at SMX West, AdWords Director of Product Management Anthony Chavez revealed some exciting new features to look for in the near future. So what new features does AdWords have to offer? First of all, you’ll soon be able to target … Read More

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