Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Build A Facebook Page In 2018

Whether you are a business, an influencer, an artist, or a creator, you should seriously consider building a Facebook Page that shows your brand to the world.

Facebook Removing 5,000 Targeting Options to Fight Discriminatory Practices

Facebook is removing over 5,000 targeting options to help prevent misuse, including the ability to exclude audiences that relate to attributes such as ethnicity or religion.

How to Find and Learn From Your Competitor’s Ads

Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.

Facebook Requiring Disclosure on All Brands’ Ads, Not Just Political Ads

Facebook’s new transparency initiative, which originally targeted only political advertising on the platform, is now forcing disclosures on all ads.

The Lowdown on Facebook’s New Political Ad Requirements

Facebook has been in the news a lot lately, and not always for the right reasons.

Facebook’s Turn From News Is Really Hurting Publishers

Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month, May 2018, they received less than 4 million. This is a staggering drop, and indicative … Read More

Why Your Relevance Score on Facebook Matters

Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.

How to Prioritize Brand Safety on Facebook

A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line. 

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