Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Get People To Actually Open Your Marketing Emails

Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More

10 Simple Ways to Grow Your Email List

There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order, free shipping, etc.) Offer a free digital good. (Example: ebook, premium in-game feature, ad-free experience, 7-day … Read More

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