Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How to Measure the Success of Your Digital Marketing Campaigns

When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is an abundance of data available for every and all type of campaign. Whatever your objective, … Read More


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