Looking to keep up with everything happening in the digital advertising and media world? Sign up for our newsletter, and get entered into our contest. It’s a win-win. Just for signing up for our newsletter (you can unsubscribe anytime), you’ll be entered to win a Roku Express. The easy-to-use remote offers HD quality streaming on your big screen TV, allowing … Read More
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR) helps provide context into relevance and engagement among the audience, and can be especially helpful … Read More
Facebook is about to roll out a new algorithm that aims to get the social media site back to it’s roots – bringing people closer together and building relationships.
Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There are a lot of reasons that Facebook has been successful in dominating the social media … Read More
Throughout the heyday of programmatic ad placements on publisher websites, it felt like new programmatic middle men were popping up every day. Many would just form relationships with bigger partners and take a cut off the top and others would try to become premier resellers of the top in the industry. Signing up for an ad network such as Pubmatic, PulsePoint or Sovrn use to … Read More
There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order, free shipping, etc.) Offer a free digital good. (Example: ebook, premium in-game feature, ad-free experience, 7-day … Read More
When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is an abundance of data available for every and all type of campaign. Whatever your objective, … Read More
For the past decade, it almost seemed like content sites were popping up every day. Some trying to compete with the big players, some that were trying to make a buck and some designed to slowly grow as a pet project for a mom (or to be gender neutral) or dad sitting at the house while the kids are asleep … Read More
If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today, an ever-increasing amount of internet to blogs and websites is coming from social media, so … Read More
Greetings! Lauren here, Editor-in-Chief of Digital Insights Journal. At Digital Insights, we’re dedicated to being your go-to resource to stay in the know on all things impacting the digital advertising and media ecosystems. We’re here to make sure you know all the basics of the industry – and know how to get ahead no matter what your expertise is. We’ll … Read More
