Marketing Quotes To Live By


Find inspiration for your next marketing campaign with these quotes from some of the best in the field.

Execution is Key!

“Great execution is the ultimate differentiator.” – Margaret Molloy

Look outside the box.

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban

Content, content, content!

“Content is fire, social media is gasoline.” – Jay Baer


“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

People, not business.

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Consumers are people.

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

Build your brand the right way.

“Making promises and keeping them is a great way to build a brand.” – Seth Godin

Innovate to reach consumers.

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

Find your audience.

“Commit to a niche; try to stop being everything everyone.” – Andrew Davis 

Make it feel natural.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Show it, don’t say it.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose 

It’s supposed to feel natural, not like an ad.

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

Marketing is about people.

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

You know the consumer more than you think.

“The consumer is not a moron; she is your wife.” – David Ogilvy

Ads aren’t everything.

“Never let ads write checks your website can’t cash.” – Avinash Kaushik

Care about your audience.

“The best marketing strategy ever: care.” – Gary Vaynerchuk

Understand your audience.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

Lauren is the Editor-in-Chief of Digital Insights Journal, as well as Editor-in-Chief of She works as a Manager of Digital Strategy and Planning for 301 Digital Media, all while having an unhealthy obsession with potato chips, good wine, and Drake.

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