Find inspiration for your next marketing campaign with these quotes from some of the best in the field.
Execution is Key!
“Great execution is the ultimate differentiator.” – Margaret Molloy
Look outside the box.
“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
Content, content, content!
“Content is fire, social media is gasoline.” – Jay Baer
Innovation.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
People, not business.
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
Consumers are people.
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
Build your brand the right way.
“Making promises and keeping them is a great way to build a brand.” – Seth Godin
Innovate to reach consumers.
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
Find your audience.
“Commit to a niche; try to stop being everything everyone.” – Andrew Davis
Make it feel natural.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
Show it, don’t say it.
“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
It’s supposed to feel natural, not like an ad.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
Marketing is about people.
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
You know the consumer more than you think.
“The consumer is not a moron; she is your wife.” – David Ogilvy
Ads aren’t everything.
“Never let ads write checks your website can’t cash.” – Avinash Kaushik
Care about your audience.
“The best marketing strategy ever: care.” – Gary Vaynerchuk
Understand your audience.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
Lauren is the Editor-in-Chief of Digital Insights Journal, as well as Editor-in-Chief of Morethanglam.com. She works as a Manager of Digital Strategy and Planning for 301 Digital Media, all while having an unhealthy obsession with potato chips, good wine, and Drake.
