Missed a few things this week? We’ve got you covered.
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
In July 2017, Snapchat changed its advertising model from a Partnership Program to self-serving ad creation. Now, businesses across all sizes could develop their own ads through Snapchat’s new marketing tool – Snapchat’s Ad Manager.
Agencies say WeWork can offer exposure to other workplace cultures and cost-savings, especially in major cities like New York.
Amazon reports this year’s Prime Day sales exceeded last year’s results, as well as its Black Friday and Cyber Monday sales events.
Procter & Gamble (P&G) skincare brand Olay has doubled its sales conversion rate, reduced its bounce rate for online visitors by one-third and increased average basket size since it launched the artificial intelligence-powered Skin Advisor platform in 2016.
In light of the recent backlash against fraud in influencer marketing, companies need to carefully vet their brand advocates before using them to engage an audience. Here’s why it’s so important to leverage credible influencers and how you can find them.
Lauren is the Editor-in-Chief of Digital Insights Journal, as well as Editor-in-Chief of Morethanglam.com. She works as a Manager of Digital Strategy and Planning for 301 Digital Media, all while having an unhealthy obsession with potato chips, good wine, and Drake.