Google is sunsetting the AdWords & DoubleClick brands in a major rebranding aimed at simplification: They will now be known as Google Ads, Google Marketing Platform, and Google Ad Manager.
Google announced the changes in late June and sent out a reminder email specifically about the DoubleClick brand used by publishers this week. As they explain, “We’re renaming DoubleClick’s publisher platforms ‘Google Ad Manager’ to better reflect how our platform has evolved. There will now be three primary brands.
Highlights:
- DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
- DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
- DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
- Users should expect improvements to the services, including an integrated dashboard and better analytics.
- Users will be able to serve ads across multiple platforms including connected TVs, Accelerated Mobile Pages (AMP), mobile games and other apps, and platforms like YouTube and Apple News.
- Improved brand safety features with 30 controls to help you manage the type of ads you allow.
Go deeper:
- Introducing Google Ad Manager – Google Ad Manager Blog
- Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land
- DoubleClick No More! Google Renames Its Ad Stack – Ad Exchanger
- Check Out The Upcoming Changes to Adwords – Digital Insights Blog
John is a writer with an interest in healthcare and SEO. In his spare time, he enjoys basketball and memes and spending time with his family.
