We know our digital marketing – and we want to share our knowledge. Find everything from how-to guides to explanations of common topics in the marketing space.
Facebook is removing the audience reach estimates you see while creating a custom audience. After a week full of scrutiny on the way Facebook uses people’s information, they’re making some major changes to the way publishers and advertisers can create audiences. But for now, the changes are only seen at the custom audience level. The research team from Northeastern University … Read More
Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your Instagram feed—with your feedback top of mind! We want to start talking more about what … Read More
First there was fake news, state-sponsored Russian trolls, and now #DeleteFacebook is trending. The chaos started over the weekend when the NY Times published a piece about Cambridge Analytica, a firm used by both the Trump Campaign and the Brexit Leave Campaign in 2016. Whistleblowers from within the company claim that the firm harvested data from more than 50 million … Read More
Google has been slowly rolling out new features on the AdWords interface, and they’re still coming. On Tuesday, in San Jose at SMX West, AdWords Director of Product Management Anthony Chavez revealed some exciting new features to look for in the near future. So what new features does AdWords have to offer? First of all, you’ll soon be able to target … Read More
What happens when brands get “woke?” This question is front and center after the Parkland School Shooting has caused many brands to reevaluate their relationships with the National Rifle Association (NRA), with consumers pressuring them to end discounts that were offered to NRA members. Over a dozen companies have ended their relationships, including rental car companies, airlines, and banks. The … Read More
Uproar following probable interference with the 2017 Presidential election has forced social media platforms to reassess some of their policies, Twitter being the most recent. Last week, Twitter released a statement about automation and the use of multiple accounts to try and artificially increase the presence of certain tweets. Not only are they strongly advising against this activity, they are … Read More
In November of last year, Facebook identified a bug in their Page Insights for Organic Reach, in which they were overreporting the number of people reached by a given post organically by not removing duplicate visitors. This bug only affected organic reach insights; paid posts were calculated correctly. Basically, organic posts were counted every time a user refreshed their screen and viewed … Read More
With special counsel Robert Mueller having handed down charges to 13 Russian nationals working at 3 different companies, the story of Facebook’s role in how the U.S. runs its elections is not going away anytime soon. Especially not with the 2018 midterm congressional elections kicking into gear. The 37-page indictment alleges that the Russians stole American identities, posed as political activists … Read More
Chrome’s new built-in ad blocker is set to go live February 15, 2018. Should publishers be concerned? The short answer is: yes and no. The ad blocker will realistically only block one percent of all ads, with a focus on detecting ads that go against Coalition for Better Ads guidelines. When Google sees that a site features ads that go against … Read More
