Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

5 Types of Engagement Posts to Avoid

With the new changes to Facebook, some business owners may be wondering… What is engagement bait and am I guilty of doing it? Facebook defines engagement bait as “a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed.” – Facebook’s Newsfeed Guidelines … Read More


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