Facebook is removing the audience reach estimates you see while creating a custom audience. After a week full of scrutiny on the way Facebook uses people’s information, they’re making some major changes to the way publishers and advertisers can create audiences. But for now, the changes are only seen at the custom audience level. The research team from Northeastern University … Read More
Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your Instagram feed—with your feedback top of mind! We want to start talking more about what … Read More
First there was fake news, state-sponsored Russian trolls, and now #DeleteFacebook is trending. The chaos started over the weekend when the NY Times published a piece about Cambridge Analytica, a firm used by both the Trump Campaign and the Brexit Leave Campaign in 2016. Whistleblowers from within the company claim that the firm harvested data from more than 50 million … Read More
Google has been slowly rolling out new features on the AdWords interface, and they’re still coming. On Tuesday, in San Jose at SMX West, AdWords Director of Product Management Anthony Chavez revealed some exciting new features to look for in the near future. So what new features does AdWords have to offer? First of all, you’ll soon be able to target … Read More
What happens when brands get “woke?” This question is front and center after the Parkland School Shooting has caused many brands to reevaluate their relationships with the National Rifle Association (NRA), with consumers pressuring them to end discounts that were offered to NRA members. Over a dozen companies have ended their relationships, including rental car companies, airlines, and banks. The … Read More
Here’s a fun little exercise: take a second and imagine what life would be like today without the internet. You wouldn’t be reading this, for a start. There’d be no email. No Googling. If you run a business, can you imagine not even having a website to direct customers to? Of course, there’s a good chance you remember a time … Read More
Uproar following probable interference with the 2017 Presidential election has forced social media platforms to reassess some of their policies, Twitter being the most recent. Last week, Twitter released a statement about automation and the use of multiple accounts to try and artificially increase the presence of certain tweets. Not only are they strongly advising against this activity, they are … Read More
Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner (@KylieJenner) February 21, 2018 Apparently, a good portion of her 24.5 million followers agreed. Kylie … Read More
