Digital Insights


Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Brands are Showing Their Personality on Twitter

Along with the rise of “woke” brands, we’re seeing a trend recently of brands showing their personality by sharing jokes, roasting competitors, and clapping back at rude posts made by customers and others. Call it Snarky Brand Voice. Wendy’s may be the best-known of the brands in this trend. The Wendy’s Twitter account loves to take shots at rival McDonald’s … Read More


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