Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More
But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?
A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald Fisher. He used it in agricultural experiments trying to figure out, for example, if using … Read More