Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

How To Get People To Actually Open Your Marketing Emails

Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10% of their target audience actually bothers to open their messages. Of course, the overall open … Read More

Why You Should Start Doing Email Resend Campaigns

But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?

ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏

We’ve rounded up everything you may have missed this week.

The Importance of A/B Testing in Email Marketing

A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald Fisher. He used it in agricultural experiments trying to figure out, for example, if using … Read More

10 Simple Ways to Grow Your Email List

There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order, free shipping, etc.) Offer a free digital good. (Example: ebook, premium in-game feature, ad-free experience, 7-day … Read More

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