Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

Digital Marketing KPIs and Measurement in the Era of Facebook

Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR) helps provide context into relevance and engagement among the audience, and can be especially helpful … Read More

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