Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

The Decline of Content/Blog Site Values

For the past decade, it almost seemed like content sites were popping up every day. Some trying to compete with the big players, some that were trying to make a buck and some designed to slowly grow as a pet project for a mom (or to be gender neutral) or dad sitting at the house while the kids are asleep … Read More

How Social Strategy Can Help Grow Your On-site Traffic

If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today, an ever-increasing amount of internet to blogs and websites is coming from social media, so … Read More

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