Digital Insights

Keeping you in the know on all the things impacting the digital advertising and media ecosystems.

App Timehop Built an Ad Server to Save Itself and Become Profitable Again

The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server. 

Behind The Scenes of M&M’s Superbowl Commercial Featuring Danny DeVito

The Superbowl is notorious for having the best – and weirdest – commercials aired throughout the program. After all, there are tens of millions of people watching, which is a dream for TV advertisers. Brands are pressured to step up their game each year, fully utilizing the rumored $5 million plus price tag for a 30-second spot they have to … Read More

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